Friday 16th May 2008

If your company uses email as a marketing tool, then you'll probably have some degree of frustration with managing your email lists. It can be difficult to manage bounces, undelivered emails and unsubscription requests while at the same time giving you the ability to prepare targetted campaigns and receive meaningful statistics about the effectiveness of your campaign.
Mysterious Ways have partnered with Information Intelligence, a networking specialist company, to develop EPMS - Email Publishing and Management System - designed to run your company email lists however large they may be. Features of EPMS include:
- Multiple departments
- Multiple campaigns
- You upload any database in CSV format, as long as it has at least one field called 'email'
- Users can be set up with access to manage/send for only specific campaigns or departments
- Can deal with over 1,000,000 emails a week
- Sends multi-part HTML and plain-text emails, for maximum impact
- Full mail-merge facility to add in any field from your database, for example:
Dear %NAME%
We are writing to you because you previously registered on %REGDATE% for interest about %PRODUCT%...
- Automatically handles unsubscription requests.
- Supplied as stand-alone server owned and managed by Mysterious Ways/Information Intelligence. Options for a sourcecode licence to install on your own hardware can be made available.
- Custom integration can allow automated synchronizing of databases with your own database systems.
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